James White Drinks makes a range of premium-quality non-alcoholic drinks and juices in the heart of Suffolk. This includes Big Tom, spiced tomato mix; Beet It, a range of beetroot juice and sports nutrition products; Zingers, little 7cl drinks with big zing; Thorncroft cordials and a range of classic fruit and vegetable juices.
Since 2008 we have been supplying the world's leading research projects on the benefits of natural dietary nitrate supplementation with our Beet It organic beetroot juice, and in particular our concentrated Beet It Sport shots, which deliver a specific dose of c400mg of dietary nitrate. These together with a nitrate-depleted placebo equivalent have now been used at over 200 university medical and research projects worldwide. Our Beet It Sport range is used by elite athletes and teams all over the world.